Dubai-led. Globally connected.
Marketing expertise that moves international business forward.
HM Marketing brings senior consultancy, research and project specialists together across Europe, the Middle East and Africa — with Dubai as our global hub.
Three continents. One connected team.
Our global footprint
Global HQ
Dubai
Services: All five core services
The centre of our international operation across Europe, the Middle East and Africa.
Explore the Dubai officeWhat we do
Senior expertise, shaped around the challenge.
Marketing Consultancy
Senior marketing advice that turns commercial goals into a focused, practical plan — with the same people staying involved through delivery.
Explore serviceProject Management
Experienced, hands-on coordination for marketing and commercial programmes that span teams, suppliers and markets.
Explore serviceMarket Research
Decision-ready market and customer insight for international business questions — designed around the decision, not the method.
Explore serviceHR Project Support
Flexible senior support for time-bound HR and people initiatives — added capacity, structure and follow-through when programmes need it.
Explore serviceRetail Marketing Implementation
In-store and field execution delivered by our own trained team — displays, installations and retail activations, on schedule and to the agreed standard.
Explore serviceGlobal presence
Dubai at the centre. Local knowledge where it matters.
Global HQ
Dubai
Dubai is HM Marketing’s global headquarters and the centre of our international operation. Client work across Europe, the Middle East and Africa is led and coordinated from here, with regional bases feeding local knowledge into one connected team.From Dubai we serve organisations across the UAE and the wider GCC directly — and we act as the hub that keeps multi-country programmes consistent, from first briefing through to delivery.
Explore officeRegional office
Bucharest
Bucharest adds Central and Eastern European market knowledge to the Dubai-led team, and provides efficient nearshore capacity for research operations, analysis and programme support.From here we deliver CEE market work directly and support international programmes with skilled, cost-effective coordination inside the EU.
Explore officeRegional office
Dublin
Dublin supports Irish and wider European assignments through HM Marketing’s Dubai-led network. It gives our clients a base inside the European Union for research, people projects and programme coordination.Work led from Dublin ranges from Ireland-specific studies to EU-wide workstreams delivered alongside our London and Bucharest bases.
Explore officeRegional office
Kampala
Kampala connects trusted East African knowledge and delivery capability to the Dubai hub. It anchors our work in one of the world’s fastest-growing consumer regions and coordinates our specialist partner network across East Africa.Clients use the Kampala base for market insight, local coordination and on-the-ground follow-through that international programmes otherwise struggle to secure.
Explore officeRegional office
London
London connects our UK clients with the Dubai hub and with specialist project teams across the network. It is our base for UK retail and consumer work and a frequent starting point for programmes that expand into the Gulf and wider EMEA markets.UK organisations use the London base for local delivery with international reach; international brands use it as their point of contact for work in the British market.
Explore officeWhy HM Marketing
International reach without the layers.
Work directly with senior specialists who understand complex, multi-market projects and build the right team around the outcome.
- International experienceInsight shaped by work across sectors, markets and cultures.
- Flexible project teamsSpecialists assembled to fit the brief, timeline and scale.
- Multi-country operationsDubai-led coordination across Europe, the Middle East and Africa.
- A trusted networkAdditional field capability delivered through carefully selected partners.
Partners & clients
Who we work with.
A trusted network of retail delivery specialists we partner with to give brands consistent in-store execution across every market we operate in.
Our people
Senior people, personally involved.
Founder and CEO
Bogdan Cristea
Bogdan founded HM Marketing and leads the company’s direction and client relationships — shaping the right team around each brief and staying personally involved from first conversation to final delivery.
Global Marketing Manager
Simina
Simina is Global Marketing Manager for Hotelemax, bringing more than a decade of international experience across HR and marketing. She has led work spanning three continents — the UK, Ireland, Romania, the UAE and Uganda — and brings that global perspective to every programme, keeping people and marketing decisions aligned from first brief to final delivery.
UK Country Manager
Adrian
Adrian leads HM Marketing’s UK operations, bringing structure and senior oversight to programmes involving many stakeholders, suppliers and countries — keeping complex work moving at a steady, predictable rhythm.
Ireland and Western Europe Director
Sergiu
Sergiu leads HM Marketing across Ireland, France and Germany from Dublin — overseeing delivery in each market and keeping projects supplied, scheduled and on track.
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